"How to grow book worms" is the title of a terrific blog entry by Pip Lincolne over at Meet Me at Mike's.
If you're looking for something to share with parents about encouraging their children's reading at home, there are lots of ideas here. Maybe recommend this blog entry in a school newsletter?
Meet Me at Mike's often covers easy/simple craft ideas, too, so it's worth exploring its tags/menus. Some of her memes could be adapted for classroom use, too.
who was lucky enough to grow up in a house full of books and encouraged to become a bookworm; who now lives in a house full of books and is still a bookworm; and who spends her working days in a castle full of books and encouraging others to be bookworms.