Tuesday, July 29, 2008

Tech and teens

A recent article in the Sydney Morning Herald canvassed the preferences and uses of teenagers in relation to technology, including this summary:
  • 93 per cent say internet rather than TV.
  • 71 per cent say texting rather than instant messaging.
  • 69 per cent say magazines rather than blogs.
  • 65 per cent say Mac rather than the PC.
  • 57 per cent say Facebook rather than MySpace.
 Source Buzz Marketing Group.
The reason for the preference for magazines, which bucks the trend of the rest is, according to the article, because teenage girls in particular prefer magazines as being more social and hands-on.
 What teens want, by David Ho, SMH July 7 2008

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