Behind the 'Wimpy Kid' Phenomenon

....is the title of an excellent article by Tara Parker-Pope, in the New York Times.  Not, as you might expect,  in the Books section, but in the Health section, with thoughtful insights into why the books work as well as they do.
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And you can read it right here.

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There's a film coming too, on 1 April 2010 (no, I'm not kidding, that's the information on IMDB here).  Haven't yet found a trailer, but I'll post one when I do.

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Cheers

Ruth

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